The digital promotional industry is constantly transforming, presenting both opportunities and threats. One of the most critical challenges facing advertisers today is ad fraud, a pervasive issue that can waste advertising budgets and damage brand image. To combat this growing menace, it's essential to analyze the various types of ad fraud, their c

Banner ads are a prevalent type of online advertising that appear on websites. They come in various dimensions, from small rectangular elements to larger, spanning banners that dominate the page. These visuals aim to engage users' focus and showcase products, services, or businesses. Traditionally, banner ads are static graphics However, recent tr